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Kitao Cosmetics Introduces Matcha Product Line

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By: Jamie Matusow

Editor-in-Chief


Japan-based Kitao Cosmetics, Co., Ltd, has been developing, manufacturing and selling beauty products since 1919. The Kitao Matcha (green tea) products (cleanser, essence lotion and face cream; $25-$30 each) utilize ECOCERT certified organic matcha harvested from their own fields in Uji, Kyoto. These fields have been cultivating organic, pesticide-free matcha for more than 350 years. Additional ingredients include “superfoods” quinoa, chia seeds and acai.

All the products are made in Japan. The minimalistic packaging reflects the key ingredient, matcha, and a natural approach to skincare. The brand says the packaging also encourages recycling: The Essence Lotion and Facial Cream are presented in glass bottles and jars while the cleansing cream is in a paper tube and the enzyme powder is housed in travel-friendly pouches.

More info: www.ulta.com 

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